● Zero-Waste Focus: Aims for zero-waste living with compostable, zero-plastic packaging for all products and shipping.
● Toxin-Free Products: Offers handmade, toxic-free essentials using natural ingredients like herbs, clays, and cold-pressed oils.
● Local Sourcing: Uses locally procured raw materials for its handmade products, supporting local economies and reducing emissions.
● Accessibility: Aims to make sustainable practices accessible and affordable to encourage widespread adoption.