● SDG 5 (Gender Equality): Directly and powerfully supports this goal as a women-led brand that economically empowers hundreds of tribal women.

● SDG 8 (Decent Work and Economic Growth): Creates decent work and boosts the local economy by training and employing women in rural communities.

● SDG 12 (Responsible Consumption and Production): Aligns perfectly through local sourcing, chemical-free products, and 100% plastic-free packaging.

● SDG 15 (Life on Land): Contributes by sustaining regional biodiversity through the use and conservation of indigenous Himalayan plants.

● Women Empowerment: Is a women-led brand that provides free skills training to hundreds of tribal women, making them self-reliant.

● Local Sourcing: Uses locally sourced indigenous Himalayan plants from Sikkim, reducing carbon footprint and preserving biodiversity.

● Plastic-Free Packaging: Is committed to 100% plastic-free, eco-friendly, and biodegradable packaging for all its products.

● Community Support: Actively works to alleviate poverty and unemployment by creating job opportunities for rural and indigenous communities.