Kamarkattu Ecostore exemplifies sustainability through promoting zero-waste, toxin-free living by offering handmade, natural essentials with minimal packaging, which supports SDG 12: Responsible Consumption and Production. Their focus on locally sourced raw materials and long-lasting products reduces environmental impact and waste, while their educational efforts enhance awareness about sustainable practices, contributing to environmental conservation and responsible resource use, aligning with broader goals of reducing pollution and promoting eco-friendly lifestyles.